Similar to the elevator pitch - what would you suggest as a tagline or motto?
Taglines can be a short and clever sentence to the point, an even shorter motto could be a good companion to a logo.
Who has several ideas, could still put them into one post, the favorite first, to avoid a lot of two-word-posts. Readers still can comment if they upvote because of the 2nd or 3rd, or upvote such a comment. Im sure we will understand what's liked.